Thursday, October 14, 2010

What Makes An Effective Ad?

Other than a truly awesome voiceover, of course:

Raging ego aside, what makes an effective ad?

For me, the key is often humor. A couple of excellent examples from NASCAR:

And a non-NASCAR classic from earlier this year:

Finally, what is commonly regarded as the most memorable television commercial ever made. Little known secret: it was aired only once.

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